Episode #05: Dairy Sustainability Framework on KPIs & Targets

  • Topic: KPIs & Targets
  • Interviewee: Jaap Petraeus, Managing Director
  • Company: Dairy Sustainability Support
  • Interviewer: Amy White

Key Performance Indicators are an essential element of any company strategy, as they help to identify the gap between where a company is now and where they want to be in the future.  Therefore, one of the most important steps is actually making sure the right indicators and measurements are selected. Which is easier said than done. This can be particularly challenging for multi-national organizations that need to select KPIs that are both globally and locally relevant. In this episode we are joined by Jaap Petraeus, who was instrumental in the development of the international Dairy Sustainability Framework, to talk us through how they approached this.

About Jaap Petraeus

Jaap Petraeus’ lifetime mission is to Improve Sustainability of Dairy. For more than 15 years he was Corporate Manager Sustainability at FrieslandCampina; one of the largest international dairy cooperatives. At FrieslandCampina, he was responsible for the development and implementation of the Corporate Sustainability Policy. He has a large international network in Dairy Sustainability.

Jaap was a member of the SAI Dairy Working Group since 2004, he was the chairman of the Dutch Dairy Energy and Environment group and chairman of the raw material scarcity group of the Dutch Employer Association VNO-NCW.

In 2020 Jaap started his own consultancy firm Dairy Sustainability Support that supports dairy processors worldwide, to improve sustainability of their dairy products.

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